E-Commerce Trends To Watch Out for In 2022
What are the E-Commerce trends to watch out for in 2022? CEO Ram Tumuluri says that “The e-commerce industry has evolved immensely in the last few years, and new and interesting trends are still emerging. Since the pandemic, the e-commerce industry has been at the forefront of disruption. However, it’s one of the few sectors that has experienced rapid growth. Here are some e-commerce trends that you won’t want to miss in 2022”.
Video-enabled commerce or live commerce is a trend that has gained popularity recently. With so many options available to consumers today, capturing and retaining their attention is a difficult task. They are constantly looking for new shopping features and tools that will make their shopping experience more enjoyable and immersive. Live streaming commerce, which combines instant purchasing and entertainment, is quickly becoming a part of mainstream e-commerce.
Green Delivery and Sustainable Packaging
The pandemic revealed that the e-commerce industry is generating an extraordinary amount of carbon emissions, with industry titans facing scrutiny for their role in the rise. Managing to find time between space flight preparations, several companies, including Amazon, have committed to several initiatives to reduce their carbon footprint to be carbon-neutral by 2040.
Product Customisation and the BNPL Feature
Consumers today are concerned with convenience, comfort, and the overall experience, making it essential for brands to provide a user-friendly shopping experience. Consumers also prefer a personal touch in their purchases, so product customisation is a top priority for brands.
Social Media Influence
Social commerce has grown in popularity in recent years, as internet penetration, smartphone usage, and social media usage have all increased. Far from being a fad, social media-based commerce is now a channel used by various brands (primarily D2C brands). Social media influence in e-commerce has been one of the most preferred trends – one that is likely to last by providing a convenient experience through visually appealing content.
Improvements in Augmented Reality (AR) and Virtual Reality (VR)
AR and VR concepts are already super impressive, but get ready for even more bizarre developments, as it’s predicted that 57 percent of Gen Z shoppers will use AR before purchasing within the next five years.
There will undoubtedly be some exciting developments in AR and VR in 2021 and beyond. And more and more online retailers are providing AR and VR tools that allow users to scan a familiar environment, such as their home or office, to see how products integrate and look.