Ram Tumuluri “How To Make Your Small Business Look Like a Big Company”
CEO Ram Tumuluri” Giving the appearance of a big company is one of the most effective ways to build reputation and confidence in your industry as a small business. In this article, we give you some tips and tools to make your small business look more like a big company, regardless of how small your budget is”.
Have the right business structure
Build your social presence
Upgrade your website
Keep up with the trends
Create a company Email Address
Have the right business structure
When a business owner is just getting started, it’s common to operate as a sole proprietor. Switching from a sole proprietorship to an LLC as the company expands might be a wise decision. An LLC separates company and personal liability, so the assets are secured and owners not liable for business debts. There is also a mutual tax burden between members, like a partnership. Converting your sole proprietorship to an LLC will help you expand your company while still safeguarding your personal assets.
Build your social presence
Despite the fact that some of the biggest brands have massive marketing budgets, the concepts they use to build an amazing social presence can be used by businesses of all sizes. When it comes to building your social presence, you should set goals that are specific, measurable, achievable, relevant and time-bound. An example of a SMART goal for building social media presence could be something like, “By the end of the first quarter, we’ll raise our Twitter response rate by 20%.”
After you’ve defined your goals, you’ll want to define your target audience. Perhaps it’s potential clients. Maybe it’s the industry’s decision-makers and influencers. In any case, segmenting your audience will assist you in determining things such as your posting schedule, the type of content you write, and which social media pages you should be active on.
Upgrade your website
A poor first impression of your website will not be compensated by any amount of SEO or advertising. You’d be hard-pressed to find a big company without a modern, informative website. Make it safe so that people can feel comfortable making a purchase. A well-designed website will give you an advantage over the competition. You will move quicker and be edgier as a smaller startup than your bigger, brand-anchored competitors.
Create a company email address
Nothing says “small business” quite like having a generic email domain such as Yahoo or Gmail, as these are associated with individuals rather than businesses. It will give the impression that your company is well-established and well-organized. Most website hosts, such as WordPress or GoDaddy, make this easy, and you can easily search for specific instructions in FAQs.
Keep up with the trends
Fashion, food, and technology trends are all constantly changing and evolving. It’s not enough to conduct customer research once you’ve opened your doors. Continue your trend research every season to stay on top of your customers’ likes and dislikes. You can also make use of mobile apps to gain more customers by implementing a point system, bonus points, and sales promotions, among other things. You can also use your app to display your products to customers and monitor inventory in real-time!